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BRAND STRATEGY / PR / SOCIAL MEDIA IN JAPAN

Turn your hidden value into a brand Japan can understand.

A strong product is not enough if its value is lost in translation. We work alongside decision-makers to clarify what makes your company different, shape it for the Japanese market, and carry it through communication, execution, and analysis.

Has your plan for Japan stalled here?

  1. You believe in your product, but are unsure how to explain its value to Japanese customers.
  2. Paid advertising creates sales, but momentum stops as soon as the advertising stops.
  3. You started social media, but there is no clear story or sustainable content system.
  4. Strategy, creative, and operations sit with different partners, leaving your team to connect all the pieces.

What is missing is not simply more budget. It is one clear strategic thread for communicating your value in Japan.

OUR PROMISE   /   01

Close to your business.
Connected to the market.

We listen closely to the people behind the business, uncover the value only your company can offer, and translate it into communication that resonates with customers in Japan.

WHAT WE DO   /   02

Build awareness.
Create a path to demand.

Strategy, messaging, communication, and day-to-day execution are designed as one coherent brand experience.

01

Brand Strategy & Positioning

We uncover the value at the heart of your business and shape a clear position and message for the Japanese market.
02

PR & Media Strategy

We turn your business story into relevant angles, press materials, and communication routes for Japan.
03

Social Media Strategy & Operations

We plan the right channels, content, and operating system to build a consistent presence in Japan.
04

Creative & Implementation Support

From web and content to production direction and analysis, we stay involved through execution and improvement.
05

Overseas Sourcing & Import Coordination

We research potential suppliers and products, support initial outreach and requirement alignment, and coordinate discussions between overseas partners and Japanese companies.

CROSS-BORDER BUSINESS SUPPORT

Entering Japan or sourcing from overseas.

We support international companies building a presence in Japan, as well as Japanese businesses seeking products and partners overseas.

Talk to us

HOW WE WORK   /   03

Find the value.
Build the brand.

We connect four stages without losing the thread between strategy and execution.

01 / DISCOVER

Find the potential

We listen to leadership and teams to understand the strengths, context, and possibilities behind the business.

02 / DEFINE

Clarify the message

We define a position, story, and communication principles that make the brand easier to understand and trust.

03 / COMMUNICATE

Reach the right audience

We connect PR, social media, web, and content to communicate with the people who matter.

04 / IMPROVE

Learn and strengthen

We review real responses, refine the work, and help the brand become an internal capability—not a one-off campaign.

Junko Adachi, Representative of Anatano PR JUNKO ADACHI / REPRESENTATIVE

ABOUT US   /   04

We think alongside decision-makers—and stay involved until the work reaches the market.

We listen for what has not yet been put into words, bring structure to your strengths, and work as an extension of your team—from strategy and PR to social media, creative production, and ongoing operations.

START A CONVERSATION

Tell us what you are planning across borders.

Your plans do not need to be fully defined. We will help clarify the challenge and identify a practical next step with you.

Contact us by email