01 / DISCOVER
Find the potential
We listen to leadership and teams to understand the strengths, context, and possibilities behind the business.
BRAND STRATEGY / PR / SOCIAL MEDIA IN JAPAN
Turn your hidden value into a brand Japan can understand.
A strong product is not enough if its value is lost in translation. We work alongside decision-makers to clarify what makes your company different, shape it for the Japanese market, and carry it through communication, execution, and analysis.
Has your plan for Japan stalled here?
- You believe in your product, but are unsure how to explain its value to Japanese customers.
- Paid advertising creates sales, but momentum stops as soon as the advertising stops.
- You started social media, but there is no clear story or sustainable content system.
- Strategy, creative, and operations sit with different partners, leaving your team to connect all the pieces.
What is missing is not simply more budget. It is one clear strategic thread for communicating your value in Japan.
OUR PROMISE / 01
Close to your business.
Connected to the market.
We listen closely to the people behind the business, uncover the value only your company can offer, and translate it into communication that resonates with customers in Japan.
WHAT WE DO / 02
Build awareness.
Create a path to demand.
Strategy, messaging, communication, and day-to-day execution are designed as one coherent brand experience.
01
Brand Strategy & Positioning
We uncover the value at the heart of your business and shape a clear position and message for the Japanese market.
02
PR & Media Strategy
We turn your business story into relevant angles, press materials, and communication routes for Japan.
03
Social Media Strategy & Operations
We plan the right channels, content, and operating system to build a consistent presence in Japan.
04
Creative & Implementation Support
From web and content to production direction and analysis, we stay involved through execution and improvement.
05
Overseas Sourcing & Import Coordination
We research potential suppliers and products, support initial outreach and requirement alignment, and coordinate discussions between overseas partners and Japanese companies.HOW WE WORK / 03
Find the value.
Build the brand.
We connect four stages without losing the thread between strategy and execution.
02 / DEFINE
Clarify the message
We define a position, story, and communication principles that make the brand easier to understand and trust.
03 / COMMUNICATE
Reach the right audience
We connect PR, social media, web, and content to communicate with the people who matter.
04 / IMPROVE
Learn and strengthen
We review real responses, refine the work, and help the brand become an internal capability—not a one-off campaign.
JUNKO ADACHI / FOUNDER & CEO
ABOUT US / 04
Global brand experience.
A Japanese market perspective.
Junko Adachi is the founder and CEO of Anatano PR, a marketing and branding company based in Japan.
Before founding the company, she built her marketing career at the Japanese operations of European luxury brands, including LVMH group brands and Gucci, and in the IT sector.
Today, she supports B2C and B2B businesses across industries with brand strategy, marketing, PR and communication. Her work combines experience inside international brands with an understanding of the everyday context in which Japanese customers make decisions.
Through Japan Market Explained, Junko Adachi shares practical marketing and branding insights for companies entering Japan. She also creates content under the name TAON, introducing Japanese fermentation and food culture through her YouTube channel, TAON/ Japan’s Fermented Foods.
Read Junko's Japan market insightsSTART A CONVERSATION
Tell us what you are planning across borders.
Your plans do not need to be fully defined. We will help clarify the challenge and identify a practical next step with you.
Contact us by email